Corporate responsibility unmasked
‘Corporate Responsibility’ is one of the hot business strategies of our time. All the multinationals are at it. Over the last decade an extremely profitable industry has sprung up with the sole aim of helping callous companies mend their ways, spruce up their image, and get those pesky campaigners off their backs. The NI exposes this not-so-subtle strategy to avoid regulation, silence critics, and in many cases continue with the activities that tarnished their image in the first place.
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