In your face and up your nose, mass advertising pushes more than just a product, it pushes an entire consumerist, globalized worldview – and makes it ‘fun’. This is different from the small-scale, non-glam stuff the NI itself accepts and indulges in. Backed by the financial muscle of the world’s corporate giants, advertising is about creating hungers in cultures of cool which big business can feed. With most of the media dependent on it and the finest creative brains working for it, the ad biz is hammering out that expressway to your skull. We peer into its bag of tricks.
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An alien consumer culture is blitzing Indian women. Mari Marcel Thekaekara takes its measure.
Sarah Irving opens the casebook on ad promise and corporate reality.
A War Too Far: Iran, Iraq and the New American Century by Paul Rogers
If people in the rich world associate Benin with anything at all, it is likely to be child trafficking, slavery or voodoo – not exactly the ideal calling cards for a nation. Latterly, however, Benin is developing an entirely new reputation.
Lindsey Collen on the fight for freedom of artistic expression.
We asked the CEO of a major London ad agency to give us pointers on how to decode adverts.
Semantics King Jr – keeping the flame of independent media alive in a camp for Liberian refugees.
Making an unpopular candidate win an election – in Bolivia or anywhere else – is an art, as Bob Burton discovers.
The end hoves into sight for Equatorial Guinea’s blood-soaked dictator Teodoro Obiang Nguema Mbasogo – despite having an uncle who is a god.
Chinese perceptions of the hard sell take Jacob Lotinga by surprise.
Lebanese teens in the line of fire bear witness to their ripped lives and speak out about what needs to change. Testimony compiled by Rebecca Bridges and Fayyaz Muneer.
The real aim of the bombs falling on Lebanon is regime change, argues Uri Avnery, a former member of Israel’s parliament.
What is advertising? Jean Kilbourne on the gigantic propaganda effort and how it affects the way we think and feel.
Dinyar Godrej sniffs at the bait being dangled by the ad biz.
World Fiction Special
This issue of New Internationalist not only analyses these developments but also showcases four exquisite short stories as examples: ‘Fat’ by Krys Lee from South Korea; ‘In The Garden’ by FT Kola from South Africa; ‘Ghosts’ by the Cuban-American Ana Menéndez; and ‘The Lake Retba Murder’ by Efemia Chela from Zambia and Ghana.
A relic of a bygone era – or a billion-strong social movement fighting for workers’ rights everywhere?
The reality of trade unionism today falls somewhere in between. In the Western world, union-busting laws, globalization and internal conflicts have left many trade unions reeling. In some countries of the Global South, trade unionists face discrimination, danger and even death. Meanwhile, workers’ rights are being sacrificed on the altar of corporate greed gone mad: zero-contract hours, sub-contracting, privatization, outsourcing and special economic zones are all part of a ‘race to the bottom’ being run by transnationals concerned only about their profits.
Yet all is not lost. From Colombia to China, Bangladesh to Barcelona, workers are still fighting for their rights – and, sometimes, winning. This issue, New Internationalist looks at the state of the unions, how they need to adapt to the new reality for workers in the 21st century, and why they are more important than ever.
In a nutshell: the countries most recently featured in the New Internationalist magazine.
Sharp insights from an array of guest writers.
Personal stories from our own correspondents.
Interviews with inspirational people.
Reviews of the latest books, films and music.
Seeing the world through a Southern lens.
A regular column from some of the best writers of the South.
Taking aim at the rich and powerful.
If you would like to know something about what's actually going on, rather than what people would like you to think was going on, then read the New Internationalist.
– Emma Thompson –
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