We use cookies for site personalization and analytics. You can opt out of third party cookies. More info in our privacy policy.   Got it

Issue 393 of New Internationalist

Reader-owned global journalism

September 2006

Advertising overload

In your face and up your nose, mass advertising pushes more than just a product, it pushes an entire consumerist, globalized worldview – and makes it ‘fun’. This is different from the small-scale, non-glam stuff the *NI* itself accepts and indulges in. Backed by the financial muscle of the world’s corporate giants, advertising is about creating hungers in cultures of cool which big business can feed. With most of the media dependent on it and the finest creative brains working for it, the ad biz is hammering out that expressway to your skull. We peer into its bag of tricks.


  • Discover unique global perspectives
  • Support high quality independent media
  • Magazine delivered to your door or inbox
  • Digital archive of over 500 issues

Subscribe »

Included in this issue


Bubble-pricking prankery.

I Know I'm Not Alone

I Know I’m Not Alone directed by Michael Franti.

Shanghai Dreams

Shanghai Dreams written and directed by *Wang Xiaoshuai*

Brand-hopping beauties

An alien consumer culture is blitzing Indian women. *Mari Marcel Thekaekara* takes its measure.

Beneath the gloss...

*Sarah Irving* opens the casebook on ad promise and corporate reality.

Iran Awakening

Iran Awakening by Shirin Ebadi


Iran: Everything You Need to Know by John Farndon

A War Too Far

A War Too Far: Iran, Iraq and the New American Century by Paul Rogers

All that glisters...

India’s feelgood boomerang.

RAN (Remote Area Nurse)

RAN (Remote Area Nurse) by David Bridie


If people in the rich world associate Benin with anything at all, it is likely to be child trafficking, slavery or voodoo – not...

Art for life - and death

*Lindsey Collen* on the fight for freedom of artistic expression.

Past issues

Subscribe   Ethical Shop