Multi-million dollar legal settlements, rising taxes and tough public health campaigns can give the impression that tobacco has had its day. Not quite. The World Health Organisation predicts that by 2030 smoking will be the single biggest cause of death in the world. Reason enough for the NI to dig deeper.
Get 3 free issues
Sharp analysis and in-depth global coverage delivered to your door, mobile or in-box.
Plus, access the entire archive of over 500 issues with our digital edition.