The Spanish town where people come before profit
The direct action economy
In the south of Spain, the street is the collective living room. Vibrant sidewalk cafes are interspersed between configurations of two to five lawn chairs, where neighbours come together to chat over the day’s events late into the night. In mid-June the weather peaks well over 40 degrees Celsius and the smell of fresh seafood wafts from kitchens and restaurants as the seasonably-late dining hour begins to approach.
The scene is archetypally Spanish, particularly for the Andalusian region to the country’s south, where life is lived more in public than in private, when given half a chance.
Specifically, the imagery above describes Marinaleda. Initially indistinguishable from several of its local counterparts in the Sierra Sur southern mountain range, were it not for a few tell-tale signs. Maybe it’s the street names (Ernesto Che Guevara, Solidarity and Salvador Allende Plaza, to name a few); maybe it’s the graffiti (hand drawn hammers-and-sickles sit happily alongside encircled A’s, oblivious to the differences the two ideologies have shared, even in the country’s recent past); maybe it’s the two-storey Che head which emblazons the outer wall of the local sports stadium.
Marinaleda has been called Spain’s ‘communist utopia’, though the local variation bears little resemblance to the Soviet model most associate with the phrase. Classifications aside, this is a town whose social fabric has been woven from very different economic threads to the rest of the country since the fall of the Franco dictatorship in the mid-1970’s.
A cooperatively-owned olive oil factory, houses built by and for the community, and a famous looting of a large-scale supermarket, led by the town’s charismatic mayor, in which proceeds were donated to food banks, are amongst the steps that have helped position Marinaleda as a beacon of hope.
As the Spanish economy continues its post-2008 nosedive, unemployment sits at 26 per cent nationally, while over half of young people can’t find work. Meanwhile, Marinaleda boasts a modest, but steady local employment picture in which most people have at least some work and those that don’t have a strong safety net to fall back on.
But more than its cash economy, Marinaleda has a currency rarely found beyond small-scale activist groups or indigenous communities fighting destructive development projects: the currency of direct action.
Rather than rely exclusively on cash to get things done, Marinaleños have put their collective blood, sweat and tears into creating a range of alternative systems in their corner of the world.
When money hasn’t been readily available – probably the only consistent feature since the community set out on this path – Marinaleños have turned to one another to do what needs doing. At times that has meant collectively occupying land owned by the Andalusian aristocracy and putting it to work for the town; at others it has simply meant sharing the burden of litter collection.
Even minor crimes are collectively addressed via the assembly, as the town has no police or judicial system since the last local cop retired.
While still operating with some degree of central authority, the local council has devolved power into the hands of those it serves. General assemblies are convened on a regular basis so that townspeople can be involved in decisions that affect their lives. The assemblies also create spaces where people can come together to organize what the community needs through collective action.
‘The best thing they have here in Marinaleda, and you can’t find this in other places, is the [general] assembly,’ says long-term civil servant for the Marinaleda council, Manuel Gutierrez Daneri. He continues, ‘The assembly is a place for people to discuss problems and to find the solutions,’ pointing out that even minor crimes are collectively addressed via the assembly, as the town has no police or judicial system since the last local cop retired.
In his time as mayor, Juan Manuel Sánchez Gordillo has managed to leverage considerable financial support from the state government, a feat which Gutierrez Daneri attributes to the town’s collective track record for direct action. ‘If you go ahead with all of the people behind you, that is very powerful,’ he says.
As a result, the small town boasts extensive sports facilities and a beautifully-maintained botanical garden, as well as a range of more basic necessities. ‘For a little village like this, with no more than 2,700 people, we have a lot of facilities,’ says Gutierrez Daneri.
British ex-pat Chris Burke has lived in Marinaleda for several years, and he explains that access to the public swimming pool only costs €3 ($4) for the entire summer. Burke recounts Mayor Sánchez Gordillo saying to him, ‘The whole idea of the place being somewhere good to live is that anyone can afford to enjoy themselves.’ Burke adds pragmatically, ‘You can’t have a utopia without some loss-making facilities.’
From occupation to cooperation
In 1979, Sánchez Gordillo was first elected as the town’s mayor. He led an extensive campaign to change Marinaleda’s course, which began with hunger strikes and occupying underutilized land. Manuel Martin Fernandez has been involved in la lucha (the fight) since the beginning. He explains how through the general assembly process the community decided something had to be done to stem the flow of migration from the town.
They began a weeks-long occupation of a nearby reservoir to convince the regional government to allocate them enough water to irrigate a tract of land. After this proved successful, they then went on to occupy 1,200 hectares of the newly irrigated land, which at that time was owned by an aristocratic family. In 1991, the plot of land was officially expropriated and turned over for local use. ‘It took 12 years to obtain the land,’ Martin Fernandez explains, calling their victory ‘a conquest.’
Today, extensive fields of olives, artichokes, beans and peppers form the backbone of the local cash economy. The land is collectively managed by the cooperative El Humoso and a canning facility has been set up on the edge of town.
‘Our aim was not to create profits, but jobs,’ Sánchez Gordillo told British author Dan Hancox, explaining why the town chose to prioritise labour-intensive crops to create more employment for local people.
Like most agricultural employment, whether in the fields or the factory, work in Marinaleda is both seasonal and varied from year to year. But unlike many small agricultural towns, Marinaleda shares the work amongst those who need it.
‘When there is no work they are unemployed, like anywhere else’ - Dolores Valderrama Martin
Dolores Valderrama Martin has lived in Marinaleda her entire life and she has worked at the Humoso canning factory for the past 14 years. From the upstairs office she explains that if 200 people are looking for work, but they only need 40 workers, they will bring everyone together.
‘We gather all of these people who are directly affected,’ she says. ‘We make groups of 30 to 40 people and each group works for two days.’
While the cooperative is formed of nine separate entities, Valderrama Martin says they collectively decide on important issues like the allocation of work. They may even take the issue to a general assembly for wider input from the town. But she cautions, ‘When there is no work they are unemployed, like anywhere else.’
Most of the town decries the relative lack of work, but the wider social security net built on the principles of direct action and mutual aid have meant that unlike other parts of the country, two months’ wages can go a long way to keeping you afloat for the year.
At the core of this is the town’s approach to housing, which offers one of the clearest examples of how collective effort can fill the void left by a stagnant cash economy.
The houses that community built
When many young people think about making their first foray into the housing market, money is inevitably the biggest obstacle. State of the economy aside, a down payment is always a sizeable sum, even in relatively tame markets, and is increasingly unattainable for what has been described as ‘the jilted generation.’
But high on the list of maverick decisions spearheaded by Mayor Sánchez Gordillo, using a combination of state housing subsidy for building materials, free labour for construction and land given by the town, housing has been partly removed from the free market in Marinaleda.
Instead, community members come together with architectural plans provided by the council to build a block of houses, with no sense in advance which home will belong to which family.
The houses – some 350 units in total, with twenty new builds underway at the time of our visit – become part of a housing cooperative. Needless to say, when citizens are only left paying €15 ($19) per month for mortgages, this has a massive knock-on impact on work requirements.
The direct action economy
While capitalism frames our relationships as a series of self-interested economic transactions, Marinaleda relies on a model of mutual aid, as locals work together to meet shared needs, with far less money circulating. While it can be easy to forget, money is simply a way of facilitating action, which creates an incentive for people to do tasks that they otherwise may not have any interest in doing.
Direct action, on the other hand, is rooted in common interests and explores the practicalities of what needs doing, based on who is there to do it.
Direct action eliminates the consumer-provider divide, making cash an unnecessary intermediary in getting things done, as those who want something done and those doing it become one-and-the-same.
While Marinaleda has its flaws, it reminds us that alternative economic models are not only possible, they already exist. A striking piece of graffiti on Marinaleda’s main road depicts a dream-catcher, super-imposed with a hammer and sickle.
The accompanying message implores us, ‘Catch your dreams – utopia is possible.’
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