As a private person, I have a passion for landscape, and I have never seen one improved by a billboard... When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Advertising bigwig David Ogilvy, 1963.

The Billboard Utilizing Graffitists Against Unhealthy Promotions (BUGA UP) were pioneers of ‘street surgery’ and helped Australia become the first industrialized country to ban outdoor tobacco ads.

How to make your own:

View some classics at:

Many NGOs use advertising which counters commercial messages. View Greenpeace’s anti-SUV video at:

New Internationalist issue 393 magazine cover This article is from the September 2006 issue of New Internationalist.
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