We use cookies for site personalization, analytics and advertising. You can opt out of third party cookies. More info in our privacy policy.   Got it

Action - Support trade justice, support fair trade!

Fair Trade

*The idea of fair trade* began in the late 1940s when churches in North America and Europe sought to provide relief to refugees by selling their handicrafts to Northern markets. Then in 1988 ‘Max Havelaar’, the first fair trade certification initiative was launched in Holland. The name was taken from a fictional character who opposed the exploitation of coffee pickers in Dutch colonies. In 1997, the Fair Trade Labelling Organization (FLO) brought Max Havelaar together with counterparts in other countries. Today, the FLO operates in 19 countries in Europe, Japan, North America, Mexico, Australia and New Zealand/Aotearoa. Compared to conventional trading structures, these Alternative Trade Organizations or ATOs offered higher returns to producers in the developing world through direct trade and fair prices. The fair trade movement is a response to a global trading system that is both unjust and exploitative. As the Filipino economist Walden Bello has written: ‘Trade can be good or bad for national development – it all depends on the rules that guide it.’ Unfortunately, the rules are rigged to benefit the rich and marginalize the poor. Fair trade is an attempt to reverse that bias. It’s not going to fix the global system. That will take major institutional changes and a determined campaign.

Fair trade principles

• Producers are paid a fair price and workers a fair wage. For crops like coffee, tea and bananas, farmers are paid a stable minimum price. • The links between buyers and sellers are shortened, doing away with ‘middle men’. • Buyers and producers develop long-term relationships of mutual support and benefit. • All aspects of the trading relationship are open to public accountability • Exploitative child labour and forced labour are prohibited. • Working conditions are healthy and safe. • Goods are produced and crops grown in an environmentally sustainable way. *The fair trade movement* provides what educators call ‘a teachable moment’, a chance to find out about the blatant unfairness of the global trading system. And to set standards that could redefine global trade to include social and environmental considerations. There are hundreds of fair trade organizations across the North. We list the major umbrella organizations here. Follow the links to find out more.

Action resources:

Australia and New Zealand/Aotearoa

*Fair Trade Association* Fosters and promotes common understanding of fair trade. Assists co-ordination of fair trade activities, supports disadvantaged producers in developing countries to access markets, and helped introduce the FLO certification and labelling system. Regulatory Institutions Network, First Floor, Garden Wing, University House, Australian National University, Canberra ACT 0200; tel: +61 2 6125 5104; fax: +61 2 6125 1507; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.fta.org.au)[www.fta.org.au]


*Fairtrade Foundation* Joint project of CAFOD, Christian Aid, New Consumer, Traidcraft, the World Development Movement and the Women’s Institute. UK member of Fairtrade Labelling Organization International (FLO). Room 204, 16 Baldwin’s Gardens, London EC1N 7RJ; tel: + 44 20 7405 5942; fax: + 44 20 7405 5943; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.fairtrade.org.uk)[www.fairtrade.org.uk]

Fair Trade


*Transfair Canada* Awards fair trade certification for coffee, tea, cocoa and sugar according to criteria and standards set out by the FLO. 251 Bank St, Suite 302, Ottawa, ON K2P 1X3; tel: +1 613 563 3351; toll free: +1 1 888 663 FAIR; fax: +1 613 563 1462; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.transfair.ca)[www.transfair.ca]


United States

*TransFair USA *Independent certifier of fair trade products via the FLO. Has introduced fair trade certified tea, cocoa and fresh fruit to the US market. 1611 Telegraph Ave, Suite 900, Oakland, CA 94612; tel: +1 510 663 5260; fax: +1 510 663 5264; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.transfairusa.org)[www.transfairusa.org]


*Fairtrade Labelling Organization International (FLO)* The worldwide Fair Trade standards and certification organization which now includes more than 800,000 producers, workers and their dependants in more than 45 countries. Kaiser-Friedrich-Strasse 13, D - 53113 Bonn, Germany; tel: +49 228 949230; fax: +49 228 2421713; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.fairtrade.net)[www.fairtrade.net]

Fair Trade Certified

*The International Fair Trade Association (IFAT)* A global network of more than 220 organizations in Africa, Asia, Latin America, Europe, North America and the Pacific. Includes producer groups in Latin America, Africa and Asia, exporters, importers and retailers from North and South. Goal is to improve the livelihoods and well-being of producers by linking and promoting fair trade organizations and speaking out for greater justice in world trade. 30 Murdock Road, Bicester, OX26 4RF, UK; tel: +44 1869 249819; fax: +44 1869 246381; email: (mailto:[email protected]?Subject=www.newint.org/issue374/action.htm)[[email protected]]; web: (http://www.ifat.org)[www.ifat.org]

New Internationalist issue 374 magazine cover This article is from the December 2004 issue of New Internationalist.
You can access the entire archive of over 500 issues with a digital subscription. Subscribe today »


Help us produce more like this

Editor Portrait Patreon is a platform that enables us to offer more to our readership. With a new podcast, eBooks, tote bags and magazine subscriptions on offer, as well as early access to video and articles, we’re very excited about our Patreon! If you’re not on board yet then check it out here.

Support us »

Subscribe   Ethical Shop