Pressure Points

1 - Denial

Side-effects and unforeseen deaths are part of the deal when you’re pushing drugs. It’s when the media and the activists start snooping around that the problems start. Fightback strategies

2 - Shutdown

As evidence mounts that problems are serious, politicians get in on the act, mouthing off to the media and threatening to call in the regulators. Fightback strategies

3 - Extricate

What a pain! Here come the regulators, poking and prying. Fightback strategy

4 - Purge

Things are getting a bit too hot – there are stiffs all around and the threat of ‘incontrovertible evidence’ looms. The regulators are recalling the drug. Fightback strategies

5 - Compensate

With the fall guy behind bars, the company escapes unscathed and it’s back to business as usual. Except for those pesky victims’ families and their lawsuits. Fightback strategy

Now everything’s running smoothly again, put it down to experience and move on – there’s money to be made.

Based on a scenario in Jeffrey Robinson’s Prescription Games (Simon & Schuster 2001).

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