Red faces all round, report Corporate Watch, at the revelation that Bono’s celebrity-backed ‘Product Red’ campaign spent $100 million on promotion and only brought in $18 million for charity last year. Red is a campaign to raise money for AIDS treatment in Africa through encouraging consumers to buy special ‘Red’-branded products such as mobile phones and designer clothes from participating multinationals. ‘Capitalism failing to help the world’s poorest people AGAIN then, Bono?’ say Corporate Watch, perhaps a touch triumphantly. ‘Shopping isn’t the solution; just give directly and bypass American Express, Gap et al.’ And while you’re at it, visit this website: www.buylesscrap.org
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