New Internationalist

Peaceful trade

September 2004

According to a recent survey, in 2003 the most successful fair-trade product in Italy was the banana. Seven million Italians bought at least one fair-trade product, compared with 3.7 million in 2002, while 12 million knew what fair trade was, compared with 4 million in 2002 – thanks, in part, to rainbow peace flags that were sold in fair trade shops all over Italy during 2003.

Anna Battista

Front cover of New Internationalist magazine, issue 371 This column was published in the September 2004 issue of New Internationalist. To read more, buy this issue or subscribe.

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