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Essential reading for anyone who wants to know what it will take to fight back against populist nationalism to prevent dangerous climate change. - Mark Lynas, author of Six Degrees.

Apathy is, arguably, the greatest barrier to action on climate change. Barasi’s book shines a much-needed light on this oft-forgotten topic and, crucially, suggests a compelling way forward. - Leo Hickman, editor of Carbon Brief.

Explains how climate action can be achieved by awakening that large sector of society for whom apathy is the sole obstacle to constructive engagement. - Michael E. Mann, Distinguished Professor of Atmospheric Science, Penn State University, and co-author of The Madhouse Effect.

The Climate Majority is not about the climate deniers or the climate activists. It’s about apathy, about those who don’t talk about global warming – the billions of people who have heard plenty about climate change and acknowledge there’s a problem, but who are just not engaged enough to stimulate the change required to stop it.

This is the first book to investigate climate apathy, to describe how it prevents action to stop climate change and to show how it can be beaten with an approach developed for political campaigns. Drawing on opinion polls, psychological research and examples of successful campaigns from across the globe the author asks ‘Who are the “swing” voters?’, ‘What do they think and why?’ and ‘How can we talk about climate change in a way that will provoke action?’

Preventing extreme climate change is one of the hardest tasks humans have ever faced. Rising nationalism and the US withdrawal from the Paris agreement are blows to progress. But only by influencing those who have, so far, remained outside the debate will we have a chance of building a climate majority to back the measures required to avoid disaster.

About the Author

As an expert in public opinion, campaigns and climate change policy, Leo Barasi is uniquely able to show why climate apathy matters and how it can be beaten. A climate and energy policy analyst and experienced campaigner with a background in opinion polls, he has worked with political candidates, charities, campaigns and private companies to help them understand and shape public opinion. He writes regularly for the New Statesman, openDemocracy and ClimateHome.

ISBN-13: 978-1-78026-407-3
Publication date: September 2017
Format: Paperback
Page extent: 240

Date added: July 18, 2017

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