New Internationalist books and publications


'If sustainable goods are your thing, this is an enticing guide to the growing fair-trade fashion movement.' Christina Binkley, Wall St Journal

'Insightful, inspiring... a book I will be recommending to all students of fashion.' Caryn Franklin, style guru, presenter, writer and campaigner

'Showing fashion at its worst while providing upbeat solutions is a tough call but Safia Minney has achieved it with Naked Fashion.' The Ecologist

'Through the book you get a way of turning an unsustainable business model on its head and making it work. Genuinely liberating.' Lucy Siegle, journalist, writer and presenter

'Minney's book offers an overview of the most pressing challenges facing the fashion industry and shares a positive look at alternative business models with a list of eco-friendly fashion brands.' Hannah Gould, The Guardian - voted the top publication on sustainable fashion.

This book offers advice and tips on how to make a difference for those who have an active interest in where our clothes come from or want a career in fashion and the media. Fashion designers and creatives from many fields, including photographers, illustrators and film makers, talk about what they are doing differently to change the fashion and media industry from within. With features on up-cycling, how to change the high street and an ethical brand directory, the book supplies inspiration for how to achieve style with substance.

'I still find it hard to convey how much Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade to escape poverty and empower themselves and their children.' Emma Watson, actor

This is one of few books to analyse fair trade, ethical fashion and entrepreneurship, written by one of the most respected women in the industry. It’s a highly visual publication, featuring studio shots, street pics and illustrations. Many of the contributions come from celebrity supporters of fair trade and ethical fashion and the book is supported by a number of internationally recognized designers, photographers and bloggers.

'The whole idea of machinery is that people have more time for leisure and culture, and yet that isn’t at all what’s happened. The opposite has happened – the rich get richer and the poor get poorer.' Vivienne Westwood, fashion designer


  • Bora Aksu, fashion designer
  • Maki Alcalde, photographer
  • Tom Andrews, of Epona
  • Clea Broad, stylist and upcycling expert
  • Orsola di Castro, of From Somewhere
  • Tsumori Chisato, fashion designer
  • Galahad Clark, of Vivobarefoot
  • Mark Edwards, photographer
  • Caryn Franklin, journalist
  • Claire Hamer, fashion buyer
  • Monjural Haque, Fair Trade producer
  • Adam Harvey, creative agent
  • Chris Haughton. illustrator
  • Wayne Hemingway, fashion designer
  • Tafari Hinds, model turned musician
  • Yoshiko Ikoma, journalist
  • Liz Jones, journalist
  • Masaki Kagawa & Manabu Kato, of Patagonia Japan
  • Orla Kiely, fashion designer
  • Chris Love & Victoria Avery, graphic designers
  • Miyako Meakita, creative director
  • Abi Petit, of Gossypium
  • Melanie Plank, trend forecaster
  • Andreas Pohancenik, typographer
  • Ben Ramsden, of Pants to Poverty
  • Summer Rayne Oakes, model
  • Redman and Rose, stylist and photographer
  • Eleni Renton, model agent
  • Gail Rhodes, make up artist
  • Gemma Rose Berger, stylist
  • Annika Sanders & Kerry Seager, of Junky Styling
  • Tara Scott, of Tara Starlet
  • Moon Sharma, Fair Trade producer
  • Jane Shepherdson, brand director
  • Carry Sommers, of Pachacuti
  • Leeyong Soo, fashion writer
  • Rika Sueyoshi, TV presenter
  • Io Takemura, stylist and journalist
  • Andrew Tuck, editor
  • Emma Watson, actor
  • Vivienne Westwood, fashion designer
  • Geoff Wilkinson, musician
  • Mihara Yasuhiro, fashion designer

About the Author: Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. Safia is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.

Format: Paperback
Dimensions: 236 mm x 181 mm
Page extent: 176
Publication date: 1 September 2011
ISBN-13: 978-1-78026-041-9

Date added: April 19, 2011

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  1. #1 Phil Fehrle 21 Sep 11

    Big fan of Safia Minney for all she does for people in the developing world. Was in Philadelphia last weekend for Fair Trade Towns/Fair Trade Universities Conference. Met Bruce Crowther, one of the founders of the first Fair Trade Town in the world: Garstang, Lancashire,England. Keep up the good work.

    Phil Fehrle, Coordinator- Fair Trade Town, Long Beach, CA

  2. #3 Sofiarun 11 Sep 12

    The book does explore many interesting ideas, and I think there would be people who would gain a lot from giving it a read. Having a point of view from the most successful women in the world is useful for gaining more exposure and insights we seldom see. Definitely a good recommended read.

  3. #4 pantstopoverty org uk JR 20 Dec 16

    Pants to poverty is on a new web site now without any stock yet - just a basic guide to poverty reduction and perhaps stock in future

  4. #5 J Robertson 20 Dec 16

    Forgot to put the url in the post above. Pants to Poverty are likely to re-launch on <A HREF=’’ TITLE=’Pants to Poverty ethical underwear’></A> and meanwhile there is a plain text web site about poverty reduction there. There's also a page about job creation in the UK, and another one about the previous company.

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