We use cookies for site personalization, analytics and advertising. You can opt out of third party cookies. More info in our privacy policy.   Got it

The No-Nonsense Guide to Global Media

Globalization, climate change, terrorism, fair trade, human rights, health, poverty… The No-Nonsense Guides help make sense of these vast and complex issues, all in under 150 pages - providing a concise, ‘no-nonsense’ view that you can read anywhere. Over the coming weeks, we’ll be highlighting each No-Nonsense Guide in our series with blog posts from the authors concerning the subject of each book. 
NN Global MediaThe No-Nonsense Guide to Global Media is one of the newest in the series and was published 1 September 2010. Chapter 1 and the Table of Contents are available for this book on our website. The book analyses the major media of film, television, radio, recording, publishing and the internet through focusing on international and local examples of how media reflects society. 

The No-Nonsense Guide to Global Media

Peter Steven

In the No-Nonsense Guide to Global Media I wrote briefly about the dynamic video-film scene in Nigeria. Hundreds and now thousands of very low-budget fiction films are being made in the business capital, Lagos. The productions get made quickly, using digital video cameras. Almost none use studios or even sets—they’re all shot in streets, music clubs, or houses. The films quickly gained wide popularity, some selling many thousands of copies on DVD for home viewing. So many people have jumped into the game that the phenomenon is now dubbed Nollywood.

Since 2005 Nollywood productions have broken beyond Nigeria’s borders to all of sub-Saharan Africa and to Nigerian diasporas everywhere. A feature article on Nollywood’s business success in Britain’s The Economist for 16 December 2010, titled 'Lights, Camera, Africa', even claims that these films have overtaken music as the cultural force in Africa.

This, surely is an exaggeration. Nevertheless, the industry’s phenomenal growth now fuels bigger budgets, recognizable stars, and more stable production companies. Some other African countries see Nollywood as a cultural threat, but Nigeria’s filmmaking model serves as an example ripe with possibilities. 


Help us produce more like this

Editor Portrait Patreon is a platform that enables us to offer more to our readership. With a new podcast, eBooks, tote bags and magazine subscriptions on offer, as well as early access to video and articles, we’re very excited about our Patreon! If you’re not on board yet then check it out here.

Support us »

Subscribe   Ethical Shop