In your face and up your nose, mass advertising pushes more than just a product, it pushes an entire consumerist, globalized worldview – and makes it ‘fun’. This is different from the small-scale, non-glam stuff the NI itself accepts and indulges in. Backed by the financial muscle of the world’s corporate giants, advertising is about creating hungers in cultures of cool which big business can feed. With most of the media dependent on it and the finest creative brains working for it, the ad biz is hammering out that expressway to your skull. We peer into its bag of tricks.
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An alien consumer culture is blitzing Indian women. Mari Marcel Thekaekara takes its measure.
Sarah Irving opens the casebook on ad promise and corporate reality.
A War Too Far: Iran, Iraq and the New American Century by Paul Rogers
If people in the rich world associate Benin with anything at all, it is likely to be child trafficking, slavery or voodoo – not exactly the ideal calling cards for a nation. Latterly, however, Benin is developing an entirely new reputation.
Lindsey Collen on the fight for freedom of artistic expression.
We asked the CEO of a major London ad agency to give us pointers on how to decode adverts.
Semantics King Jr – keeping the flame of independent media alive in a camp for Liberian refugees.
Making an unpopular candidate win an election – in Bolivia or anywhere else – is an art, as Bob Burton discovers.
The end hoves into sight for Equatorial Guinea’s blood-soaked dictator Teodoro Obiang Nguema Mbasogo – despite having an uncle who is a god.
Chinese perceptions of the hard sell take Jacob Lotinga by surprise.
Lebanese teens in the line of fire bear witness to their ripped lives and speak out about what needs to change. Testimony compiled by Rebecca Bridges and Fayyaz Muneer.
The real aim of the bombs falling on Lebanon is regime change, argues Uri Avnery, a former member of Israel’s parliament.
What is advertising? Jean Kilbourne on the gigantic propaganda effort and how it affects the way we think and feel.
Dinyar Godrej sniffs at the bait being dangled by the ad biz.
Does repeating a thing make it true? The followers of mainstream economic dogma must surely think ‘Yes’. After the financial crash of 2008 and the malaise ever since, they haven’t changed their tune much. Their prescriptions don’t work but the patients – you or me – are still being dosed with ‘freemarket’ medicine. We’ve worked on this edition in the spirit of providing something of an antidote. The economic bottom line is inevitable, say the powers that be. Just the way things are. Well, we – and an ever-growing legion of dissenting economists and fed-up-to-the-back-teeth members of the general public – say, ‘No’. These cherished myths are causing real harm and we need to ditch them.
In a nutshell: the countries most recently featured in the New Internationalist magazine.
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– Emma Thompson –
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