1 - Denial
Side-effects and unforeseen deaths are part of the deal when you’re pushing drugs. It’s when the media and the activists start snooping around that the problems start. Fightback strategies
- Deny everything.
- Take the high road. Accuse the media of sensationalism.
- Attack the accuracy of their reporting.
2 - Shutdown
As evidence mounts that problems are serious, politicians get in on the act, mouthing off to the media and threatening to call in the regulators. Fightback strategies
- Boycott the media and starve the rat pack.
- Claim there’s a conspiracy – rival companies, lefty journos and other vested interests are out to get you.
3 - Extricate
What a pain! Here come the regulators, poking and prying. Fightback strategy
- Call in the high-priced lawyers to search for an escape route.
4 - Purge
Things are getting a bit too hot – there are stiffs all around and the threat of ‘incontrovertible evidence’ looms. The regulators are recalling the drug. Fightback strategies
- Find a fall guy – preferably some old fogey in R&D who oversees trials and tests and is about to retire anyway.
- Pay them to take the rap and then say it was all their fault.
5 - Compensate
With the fall guy behind bars, the company escapes unscathed and it’s back to business as usual. Except for those pesky victims’ families and their lawsuits. Fightback strategy
- Settle – offer big bucks as compensation, but only if they agree there was no malpractice.
Now everything’s running smoothly again, put it down to experience and move on – there’s money to be made.
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