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Medical Lobby for Appropriate Marketing
22 Renaissance Arcade
Adelaide SA 5000
Australia
AIMS
To inform Doctors, Pharmacists and the general public about inappropriate, international marketing causing danger to health in the Third World.
To create an informed lobby to encourage transnational companies to improve their. marketing practices.
METHODS
Every month lobby members receive a summary of the problem with one product and positive suggestions for improvement. Members then sign and send their summaries as a letter to the company responsible. Topics covered include dangerous drugs, dangerous advertising of useful drugs, pesticides and infant milk formulas. MLAM focuses on transnational companies which operate in Australia.
SUCCESSES
MLAM is able to present an issue in a way that makes it easy for people to act. We have achieved standards of research and presentation which are convincing for sceptical doctors.
FAILURES
We don’t yet have enough contacts with people in the Third World who can keep us informed of changes in dangerous marketing in their country.
FUTURE PLANS
After initially concentrating on building up membership in Australia we plan to expand membership throughout the world.
HELP NEEDED
Please send us any examples of ongoing dangerous marketing in the Third World. Sending physical evidence e.g. a misleading advertisement with source and date is the best way to help. If the information is useful we will pay for any expense incurred.
Please join MLAM
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One World Link,
c/o 32a Bath Street,
Leamington Spa,
Warwickshire.
AIMS
To create a link between the peoples of Warwick, UK, and Bo District, Sierre Leone, to enable better understanding of each other’s culture and life styles.
To act as a focal point for friendship and sharing knowledge and experience among members and the wider community.
To increase understanding of world interdependence through first hand knowledge of other groups and cultures: therefore to help create a climate in which sound political and economic decisions are made.
METHODS
Working Committees at both ends of the Link develop it and co-ordinate activities in keeping with their local culture, effect exchanges, organise exhibitions and events, and make information and appropriate aid available.
SUCCESSES
People from both districts have visited each other. Sixteen schools are linked, health care groups exchange knowledge and information, libraries are linked. Students from Bo District studying in the UK have visited people’s homes, met national and Euro MP’s to put their points of view. A comprehensive information pack on Bo District has been prepared by a group from both ends of the Link.
FAILURES
Have not yet resolved the problem that, although Bo has as much to offer Warwick and vice versa, in order to visit Warwick Bo friends need airfares.
FUTURE PLANS
To involve more people; to adapt to and accept an appropriate function of aid based on actual necds; to spread the concept that ‘giving’ is not only about material things, but include knowledge, wisdom, skills etc. To increase information about both ends of the Link, including an information pack on Warwick District. To assist groups in other areas to establish similar links.
HELP NEEDED
More members able to develop the Link with the degree of interest and adaptability needed.
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