New Internationalist

(RED)TM herring

Issue 402

‘Capitalism failing to help the world’s poorest people AGAIN then, Bono?’

Red faces all round, report Corporate Watch, at the revelation that Bono’s celebrity-backed ‘Product Red’ campaign spent $100 million on promotion and only brought in $18 million for charity last year. Red is a campaign to raise money for AIDS treatment in Africa through encouraging consumers to buy special ‘Red’-branded products such as mobile phones and designer clothes from participating multinationals. ‘Capitalism failing to help the world’s poorest people AGAIN then, Bono?’ say Corporate Watch, perhaps a touch triumphantly. ‘Shopping isn’t the solution; just give directly and bypass American Express, Gap et al.’ And while you’re at it, visit this website: www.buylesscrap.org

www.buylesscrap.org
www.buylesscrap.org

This first appeared in our award-winning magazine - to read more, subscribe from just £7

Comments on (RED)TM herring

Leave your comment