Naked Fashion The new sustainable fashion revolution

This book offers advice and tips on how to make a difference for those who have an active interest in where our clothes come from or want a career in fashion and the media. Fashion designers and creatives from many fields, including photographers, illustrators and film makers, talk about what they are doing differently to change the fashion and media industry from within. With features on up-cycling, how to change the high street and an ethical brand directory, the book supplies inspiration for how to achieve style with substance.

'I still find it hard to convey how much Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade to escape poverty and empower themselves and their children.' Emma Watson, actor

This is one of few books to analyse fair trade, ethical fashion and entrepreneurship, written by one of the most respected women in the industry. It’s a highly visual publication, featuring studio shots, street pics and illustrations. Many of the contributions come from celebrity supporters of fair trade and ethical fashion and the book is supported by a number of internationally recognized designers, photographers and bloggers.

'The whole idea of machinery is that people have more time for leisure and culture, and yet that isn’t at all what’s happened. The opposite has happened – the rich get richer and the poor get poorer.' Vivienne Westwood, fashion designer

Contributors:

• Bora Aksu, fashion designer
• Maki Alcalde, photographer
• Tom Andrews, of Epona
• Clea Broad, stylist and upcycling expert
• Orsola di Castro, of From Somewhere
• Tsumori Chisato, fashion designer
• Galahad Clark, of Vivobarefoot
• Mark Edwards, photographer
• Caryn Franklin, journalist
• Claire Hamer, fashion buyer
• Monjural Haque, Fair Trade producer
• Adam Harvey, creative agent
• Chris Haughton. illustrator
• Wayne Hemingway, fashion designer
• Tafari Hinds, model turned musician
• Yoshiko Ikoma, journalist
• Liz Jones, journalist
• Masaki Kagawa & Manabu Kato, of Patagonia Japan
• Orla Kiely, fashion designer
• Chris Love & Victoria Avery, graphic designers
• Miyako Meakita, creative director
• Abi Petit, of Gossypium
• Melanie Plank, trend forecaster
• Andreas Pohancenik, typographer
• Ben Ramsden, of Pants to Poverty
• Summer Rayne Oakes, model
• Redman and Rose, stylist and photographer
• Eleni Renton, model agent
• Gail Rhodes, make up artist
• Gemma Rose Berger, stylist
• Annika Sanders & Kerry Seager, of Junky Styling
• Tara Scott, of Tara Starlet
• Moon Sharma, Fair Trade producer
• Jane Shepherdson, brand director
• Carry Sommers, of Pachacuti
• Leeyong Soo, fashion writer
• Rika Sueyoshi, TV presenter
• Io Takemura, stylist and journalist
• Andrew Tuck, editor
• Emma Watson, actor
• Vivienne Westwood, fashion designer
• Geoff Wilkinson, musician
• Mihara Yasuhiro, fashion designer

About the Author: Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. Safia is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.