New Internationalist

Introducing New Internationalist for iPad

Oxford, UK, 3 June 2013...  New Internationalist Publications Ltd is delighted to announce the launch of its new magazine app for iPad. The new app, now available in the iTunes app store, has been developed by the in-house design and technical team at New Internationalist, using the Mag+ platform for digital publishing and mobile app development.

The new app offers a simple and elegant mobile reading experience, allowing users to navigate their way easily through the wealth of insightful articles, helpful fact spreads and beautiful photographs contained in each issue of New Internationalist magazine.

 'We've had a growing number of requests from our supporters, subscribers and web users for an easy-to-use app designed specifically for iPad, and we're really pleased to be able to deliver this now,' commented Amanda Synnott, Magazine Marketing Manager for New Internationalist. 'The focus has been on delivering the award-winning content that our readers have come to expect, in a format that is engaging, simple and elegant.'

'Investing in new digital platforms is a big commitment for a small, independent publisher such as New Internationalist,' added Synnott. 'We decided that we had to bring a top quality app to the iPad market, so that our product reflects the progressive journalism that we publish, but we had to do it efficiently and tailor it to our resources. Using the Mag+ platform has been a great way to achieve this.'

To celebrate the launch, New Internationalist is offering a month's free access to the in-app magazine content. Once a user has downloaded the app, he or she can get free access for a month. Users can also choose to purchase a year's subscription, a 6-month subscription or access to a single issue via the app. Existing print subscribers can activate their digital subscription to get the in-app content at no extra charge.

The app is available now in the iTunes app store.

For more information, contact Becky Fishman on becky.fishman(at)newint.org, or Amanda Synnott on amandas(at)newint.org.

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About New Internationalist

Reporting on critical global issues since 1973, New Internationalist Publications Ltd (newint.org) is an independent, not-for-profit media organization. Its award-winning magazine, books and website provide fresh, hard-hitting, grass-roots coverage from voices across the globe. Recent awards for the magazine include an Amnesty Media Award in 2012, and the Utne award for Best International Coverage in 2013.

About Mag+

Mag+ (magplus.com) is a complete digital publishing ecosystem comprised of a plug-in for InDesign CS4-CS6, a powerful web-based back end, and white-labelled reader apps for iOS, Android and Kindle devices. Mag+ pioneered touchscreen publishing in the first iPad and remains the fastest, simplest publishing platform for creating content optimized for mobile devices, without the need for programming skills. For those creating custom mobile apps, the Mag+ app SDK allows developers to build on top of our core components, saving hundreds of man-hours of coding.

From publishers to catalogue marketers, design agencies and app developers, Mag+ is ideal for anyone wanting to bring beautiful, immersive content to the millions using the new generation of digital devices. Clients in a range of industries have now built more than 1,000 innovative apps, including Toyota, New York Magazine, WeSC, Hemispheres (United Airlines), Shape and The Nation. Mag+ also offers consultancy and creative services via Mag+ Studios.


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