Most of us take it for granted – the food on our plates, in our supermarkets and (for those of us lucky enough to be able to access them and afford to shop there) at our farmers’ markets. But on the eve of World Food Day, it’s worth remembering that more than a billion people – that’s one in seven of us – won’t have enough to eat tomorrow, or the day after, or the day after that.
Food is a social, environmental and political hot potato. Where and how it’s grown or manufactured, who has access to it and who profits from it are some of the most significant questions of our time. But it’s a problem we – and our ‘leaders’ – don’t want to grapple with. After all, if it makes us uncomfortable as we tuck into our TV dinner to realize that the food we are eating may be damaging ourselves, our planet and our fellow humans, then the likes of Monsanto and McDonald’s must be - or at least, they should be - positively squirming.
One organization which is determined to make us all sit up and take notice is Fairfood International, which encourages sustainability in the food industry as a means of fighting against poverty and hunger around the world. It has launched a viral video campaign called ‘Face Your Food’ and is asking us to video ourselves eating food and submit it to their website. And here’s the twist: the videos will then be slowed down and played backwards. A very graphic way of asking: Where does our food come from?
Visit the Fairfood International website for more details.