I’m just putting the finishing touches onto the next issue of the NI – ‘Corporate Responsibility Unmasked’. It investigates the current craze for multinationals to project images of themselves as caring, sharing, green and clean. Unsurprisingly, I’ve come to the conclusion that when you peel away the spray-on conscience, big business is just as power-hungry and profit-obsessed as ever.
So when my colleague Troth told me that she and other local horse-riders and ramblers had just lost a case that BMW had brought to the Magistrate’s Court over local people’s right to use an ancient bridleway, I thought I’d look into whether BMW claims to be a 'socially responsible' company.
As I suspected, I found the usual rhetoric on BMW's website (http://www.bmwgroup-plant-oxford.com/e/index.html), laughable in light of this court case:
‘Large manufacturing organisations exert considerable influence over
the communities they exist in… Plant Oxford wishes to be seen as a good
neighbour to its surrounding community, businesses and stakeholders. To
this end the plant works with a number of local organisations in
long-term partnerships… Being a good neighbour also means minimising
the impact of the plant's activities on the surrounding environment.
The factory is continually working towards finding new ways of reducing the number of road-miles travelled and avoiding contributing to road traffic with its green travel plan.’
We just can’t put up with this nonsense anymore. BMW have shown their true colours. By simultaneously wooing and threatening the local council (desperate not to lose a major local employer), the police (to whom they have donated a free Mini ‘to reduce crime, disorder and anti-social behaviour by giving team members increased access to all parts of Oxford in a car built in the city’) and local MP Andrew Smith, they seem to have persuaded enough powerful local players onto their side to trample unconcernedly over the needs of residents.
To add insult to injury, not only have locals lost the right to use a path that’s been public since Roman times, but the charities representing them have been slapped with a £50,000 fine and been given a month to pay!
If BMW has a genuinely responsible bone in its corporate body, it will cancel the fine, which is a drop in the ocean to a huge multinational but an impossibly large sum for a few locals and two charities to raise.
This is a perfect example of the fundamental problem with 'Corporate Responsibility': it is voluntary, and therefore unenforced. If governments won’t regulate companies’ behaviour and balance the interests of business with the interests of communities, then we’ll have to find ways of doing it ourselves. There should be consequences for businesses who benefit from claiming to be good corporate citizens, whilst behaving in a blatantly hypocritical fashion.
In this case, if BMW continues to press residents to cough up fifty grand for trying to defend a local right-of-way, then it’s time it gave up its claims to be a ‘good neighbour’, and all of us who live in its shadow should be ready to make sure it does.